Video for web is possibly the most powerful communication tool ever to be made available to small and medium sized companies. It is now possible for even the smallest websites to use the power of moving images to connect with a worldwide audience for relatively little cost. Using video streaming sites such as youtube extra traffic can be drawn back to your site and for some products the possibility of going viral can lead to massive exposure. Webvideo can be used to sell property , educate , provide company news , communicate within companies , sell holidays and almost anything else you can think of. Effective web video needs to be done well but does not have to cost the earth , why not consider it for your next web update.